Kali Much Rice

Kali much, also known as Chinoor, is one of our company’s finest naturally scented rice varieties, highly appreciated for its mini-Basmati–style grains and premium aroma. Although the grain length is shorter than traditional Basmati, its appearance, fragrance, and cooking behaviour give it the feel of a Basmati alternative at a more economical price, which is why the market fondly calls it “Basmati Lite”.

Kali much/Chinoor is well known for its mild fragrance, soft texture, and clean grain structure. When cooked, the grains remain soft, fluffy, and separate, making it ideal for families who want premium-quality rice for daily meals without spending as much as they would on Basmati. Its naturally rich aroma enhances biryani, pulao, jeera rice, fried rice, and everyday curries, giving the meal a premium touch.

This variety is widely sold in Bangalore, Hyderabad, and parts of Maharashtra, where customers prefer rice that is flavourful yet budget-friendly. It is especially popular among households, tiffin centres, and restaurants that want a premium eating experience at a better price point. We process Kali much/Chinoor using advanced sorting, polishing, and hygiene-controlled milling, ensuring consistent quality, purity, and long shelf life. Kali much/Chinoor stands as the perfect balance of aroma, softness, and affordability, making it one of our most valued products.